Google algorithms are intricate systems used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and various rank signals to provide webpages ranked by relevance on its own search engine results pages (SERPs). Professional SEO agencies work very actively on the strategies they use for search engine optimization of their sites. They thoroughly take care of the content, and link building tactics used to boost the rankings.
In its first decades, Google simply made a couple of updates to its own algorithms. Today, Google makes tens of thousands of changes every year.
Let’s have a look at the Google Algorithm Updates in Detail: –
The majority of these updates are so minor that they go completely unnoticed. However, on an event, the search engine rolls out important algorithmic upgrades that significantly impact the SERPs such as Panda, Penguin, Hummingbird, pigeon and many more. Let’s have a look at some now-
Launched on February 24th 2011, Panda mainly focuses on duplicate content, thin content, user-generated spam, and keyword stuffing. Panda generates a “quality score” to the web pages.
This score is then used as a ranking factor. Initially, Panda was working as a filter rather than a part of Google’s algorithm, but in January 2016, it was officially integrated as the core algorithm. Since then, both penalties and retrieval happen faster. Regularly check and update the site content for plagiarism, thin content and keyword stuffing.
Google launched Penguin on 24th April 2012 for removing spammy links, irrelevant links, or links with over-optimized anchor text. Penguin’s aim is to down-rank the sites whose links seem manipulative.
Since 2016, Penguin has been a crucial part of Google’s core algorithm and unlike Panda, it works in real time. Regularly monitor your links’ profile growth with a backlink checker.
Hummingbird was launched on 22nd August 2013 whose main focus is on low- quality content and keyword stuffing.
While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t match the exact term searched. This is achieved with the help of Natural Language Processing that relies on Latent Semantic Indexing, and synonyms.
Google launched Penguin in the United States, on 24th July 2014 and on 22nd December in the United Kingdom, Canada, and Australia. It mainly focuses on on-page and off- page SEO. Invest efforts in improving your on-page and off-page of the website. Monitor your website using a website auditor. A better way to start is to get listed on the relevant business directories which will not only boost your rankings but will rank in Google themselves.
These were some of the important algorithmic updates that Google has made. Others include Mobile, RankBrain, Fred and Possum. Read more posts like this, just visit JBlogEdditor.com